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Branding Guidelines – Nightingale Studio

Introduction to Branding

Welcome to Nightingale Studio’s Branding Guidelines page. Consistent branding is essential for building trust and recognition with our audience. Adhering to these guidelines ensures that our brand identity remains cohesive and impactful across all channels.

Brand Identity Elements

  • Logo:
    • Our primary logo color is #cb2a3a, accompanied by variations in tints #e44353, #fe5d6d, and #ff7686.
  • Color Palette:
    • Our primary brand colors include #cb2a3a, #f0e9e0, and #6ec3c8. Tints are provided for each color to maintain consistency.
  • Typography:
    • Our primary font family is [insert font family name]. Secondary font options are [insert font names]. Guidelines for font usage are outlined for different contexts.
  • Imagery:
    • We recommend selecting images that align with our brand aesthetic and utilizing photography, illustrations, or other visual elements.

Voice and Tone

Our brand voice is [friendly/professional/authoritative], and it’s essential to maintain consistency in written communication. Our tone should be [insert tone], and examples of appropriate and inappropriate tones are provided for reference.

Brand Usage Guidelines

  • Logo Usage:
    • Our logo should be used correctly without alterations such as stretching or skewing.
  • Color Usage:
    • Rules for using brand colors are outlined, including background, text, and graphics applications.
  • Typography Usage:
    • Guidelines for font pairing and recommended font sizes for different contexts are provided.
  • Imagery Usage:
    • Recommendations for selecting and using images that reflect our brand identity are given.

Brand Assets

Below are downloadable logo variations, color palettes, and typography files. The provided guidelines should use these assets for consistency and coherence in brand representation.

Application Examples

Visual examples of the brand identity elements are provided, demonstrating how to apply the branding guidelines effectively across various mediums. Annotations accompany each example to explain adherence to the guidelines.

Conclusion

Consistent branding is key to establishing and maintaining a strong brand identity. We encourage all team members to refer to these guidelines regularly and seek assistance or clarification when needed. Let’s continue to showcase the Nightingale Studio brand with pride and professionalism.