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Cosmetics Business has published a report identifying five trends shaping body care in 2026, including face-care-inspired ingredients, treatment formats and more sensory products. The report cites rising sales and product launches, while its supplied material gives detailed examples of several trends but does not list all five by name.
Cosmetics Business has published a 2026 body care trend report describing a shift toward products with skin-care-style ingredients, treatment formats and sensory textures. The report says the category is gaining attention from consumers and brands, and cites prestige body care sales growth in Europe and the United States, though the supplied report excerpt does not name all five trends in a numbered list.
The report, originally published in the Body Care Trend Report, says consumers familiar with facial skin care are applying similar expectations to body products. These include interest in ingredients such as acids, peptides and barrier-supporting actives, as well as more considered packaging and textures. Grace Vernon, director of international retail partnerships at Boots Ignite and Trends, said that interest in skin health and ingredient knowledge was extending beyond the face.
Sales data supplied exclusively to Cosmetics Business by analyst Circana show that European prestige body care grew 11% in value to €523 million for the year ending September 2026, with units up 8%. In the United States, body care sales rose 16% in the first half of 2026, the report says. Circana’s figures concern prestige sales in Europe and a separate US period; the report does not provide a directly comparable market measure across the two regions.
The report also says body care product launches increased 62% in 2026 compared with the prior year, citing Circana. Examples include fragrance brand Kayali’s entry into the category, NYX Professional Makeup’s first body-care collection, and e.l.f. Cosmetics’ e.l.f. POP line. The article also highlights Dewsy, a new US brand positioned around facial-skin-care-style actives and formulas at masstige prices.
Among the product formats discussed are body serums and serum-inspired products. Circana data cited in the report show body serum sales up 16% in Europe and 27% in the UK in 2026. Examples include Vaseline’s serum-burst lotion and Dove’s serum-infused body wash. Worldpanel by Numerator Business Unit Director Matt Maxwell said Dove’s range had generated £2 million in sales since launch and ranked tenth among total health and beauty new product developments that year. Those figures are his cited assessment; the excerpt does not specify the exact launch date or sales period.
Body Care Moves Beyond Basic Moisture
The figures and examples point to a category competing for a more regular place in beauty routines, rather than being treated only as a basic moisturizer or fragrance purchase. For consumers, the change means more options marketed around specific concerns, ingredient profiles and multi-step routines. The report frames this as an extension of facial skin-care habits, not evidence that every new product delivers equivalent results.
For brands and retailers, rising sales and launch activity may make body care a larger area of investment. Mathilde Lion, Circana’s industry analyst and executive director of beauty in Europe, said consumers were increasingly treating body care as part of beauty and wellness routines and seeking a mix of efficacy and sensory appeal. The report’s examples suggest companies are competing through both formula claims and experiences such as distinctive textures and fragrance.
That growth also makes clear, comparable evidence relevant. The supplied material includes sales data, launch counts and examples, but these measure different things and cover distinct markets and periods. They establish momentum in the cited segments, not a uniform rise across every body-care product or market.
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From Face-Care Habits to Body
The report describes body care as following a shift already seen in facial skin care: consumers have become more familiar with ingredients and product routines, then carry those expectations into other parts of their beauty purchases. Vernon said that familiar actives and new formats were helping make body care more enjoyable as well as functional.
Brand activity in 2026 offers examples of the change. Kayali extended its scent-layering proposition into body care, while NYX Professional Makeup moved from colour cosmetics into the category with a glow-focused collection. Dewsy was developed specifically to address what its co-founder Kathy Widmer described as a gap between advances in facial care and comparatively basic body products. These are company positioning statements, rather than independent assessments of product performance.
Several cited products combine body-care formats with ingredients or language associated with facial skin care. The report names serums, serum-textured lotions and body washes, alongside concerns such as rough texture and dryness. It presents these as signs of a broader category shift, while the available excerpt does not reproduce a complete, formally numbered list of the five trends.
“The biggest change is that body care is now being held to the same standard as facial skin care.”
— Kathy Widmer, CEO and co-founder of Dewsy
Five Trends, Not Fully Itemized
The report headline refers to five body-care trends, but the supplied article excerpt does not present all five as a numbered or complete list. It offers several themes and examples, including face-care-style actives, treatment-oriented formats, sensory product experiences and brand expansion into body care. It is not possible from this material alone to confirm the report’s exact five trend labels or their full definitions.
Some market details also remain unspecified. The excerpt does not give the underlying Circana methodology, the complete category definitions, or a matching time period for every regional figure. It also does not provide independent testing details for product performance claims quoted in the article. The sales and launch figures should therefore be read with their stated geography, category and period, rather than treated as a single global measure.
How Brands Build Repeat Routines
The report points toward continued development of layered body-care routines, combining steps such as serum and lotion with sensory features. Dewsy co-founder Barry Bruno said body care would become a routine rather than an afterthought, describing a sequence that includes serum followed by lotion. The source excerpt cuts off before completing his statement, so no further detail about his prediction is available here.
Further evidence will come from subsequent sales reporting, product launches and consumer uptake across regions. The available report does not state a specific forecast for 2027 or identify a next publication date. Until more complete data are available, the figures provide a snapshot of activity in 2026, not a guarantee that every trend or launch will sustain its performance.
Key Questions
What did Cosmetics Business publish?
It published a Body Care Trend Report identifying five trends shaping the category in 2026. The supplied excerpt discusses several themes but does not reproduce the full five-item list.
What sales growth does the report cite?
Circana data cited in the report show European prestige body care up 11% in value to €523 million for the year ending September 2026, with units rising 8%. US body care sales were up 16% in the first half of 2026, according to the report.
Which product formats are highlighted?
The article highlights body serums, serum-textured lotions and serum-infused body wash, alongside ingredients and product concepts associated with facial skin care.
Does the supplied source name all five trends?
No. The headline refers to five trends, but the excerpt provided describes examples and themes without setting out a complete, numbered list.
Source: cosmeticsbusiness.com
