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BeautyPro has acquired Supercover, a British foundation brand founded in 1997, for an undisclosed sum. The deal is the company’s third acquisition in under two years, and BeautyPro co-creator Ibs Ansari will run the business founded by his parents.
BeautyPro has acquired British makeup foundation brand Supercover for an undisclosed sum, adding a long-running complexion line to its colour cosmetics offering. Ibs Ansari, a co-creator of BeautyPro, will run Supercover, the business founded by his parents, Zaf and Najma Ansari, in 1997.
The acquisition is BeautyPro’s third in under two years, according to Cosmetics Business. The company had recently acquired Skin Sapiens in April 2025. The source report does not give a price for the Supercover deal or specify when it was completed.
Supercover’s range includes 42 shades across ten undertones. The brand has a following among makeup artists and South Asian consumers, the report says. BeautyPro plans to relaunch it with a redesigned website at supercover.co.uk, with the stated aim of carrying the brand’s heritage forward for a new generation of consumers.
Ansari told Cosmetics Business that Supercover has “real heritage and a genuinely loyal customer base.” The available source material is an extract of a longer report, so it does not provide further details about the transaction, the relaunch schedule or any changes to Supercover’s products and distribution.
BeautyPro Adds a Heritage Foundation Brand
The deal gives BeautyPro control of an established foundation brand and places it within the company’s expanding portfolio. Supercover’s 42 shades and ten undertones are a defining part of its current offer, while its reported customer base among makeup artists and South Asian consumers gives BeautyPro an existing audience to build on.
For Supercover, the acquisition brings the brand under the leadership of Ibs Ansari, whose parents founded it. The planned website redesign signals an effort to update how customers encounter the brand, though the source does not set out a broader product or retail strategy. The undisclosed purchase price also means the financial scale of the deal cannot be assessed from the report.
The acquisition is part of a series of moves by BeautyPro: it is the company’s third acquisition in less than two years, with Skin Sapiens acquired in April 2025. The available information does not explain how BeautyPro intends to integrate the businesses or whether it plans further acquisitions.
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Supercover’s 1997 Origins and Recent Deals
Zaf and Najma Ansari founded Supercover in 1997. Their son, Ibs Ansari, later became a co-creator of BeautyPro and is now set to lead the brand his parents started. The deal therefore brings Supercover into a company connected to its founders’ family, although the source does not describe the ownership arrangements before the acquisition.
BeautyPro acquired Skin Sapiens in April 2025, and the Supercover purchase is described by Cosmetics Business as its third acquisition in under two years. The report provides no list of the other transaction or transactions, so it is not possible to establish the full sequence from the available material.
The source report also describes Supercover as having a following among makeup artists and South Asian consumers. It identifies the line as a foundation brand, but gives no information about sales, market share, where it is sold, or how its customer base was measured.
““Real heritage and a genuinely loyal customer base.””
— Ibs Ansari, BeautyPro co-creator, speaking to Cosmetics Business
Deal Terms and Relaunch Timing
The purchase price has not been disclosed, and the source does not state the acquisition’s completion date or provide details about its terms. It is also unclear whether Supercover’s existing products, manufacturing, staffing, retail relationships or distribution arrangements will change under BeautyPro.
BeautyPro has said it plans a redesigned website, but the report gives no launch date and does not specify whether the relaunch will include new products, revised packaging or changes to the 42-shade range. The source also does not provide financial or sales figures for either company, making the deal’s expected commercial impact difficult to quantify.
Website Relaunch and Brand Direction
The next stated development is a redesigned Supercover website at supercover.co.uk. No timing was provided, so the relaunch date remains unknown. BeautyPro’s stated goal is to carry the brand’s heritage forward to a new generation, but the company has not outlined specific steps beyond the website plan in the available report.
Customers and industry observers will be able to judge the direction of the acquisition as BeautyPro shares further information about the relaunch, product range and availability. Until then, the confirmed details are limited to the acquisition, Ansari’s leadership role, the existing shade range and the plan for a redesigned site.
Key Questions
What did BeautyPro acquire?
BeautyPro acquired Supercover, a British foundation and makeup brand founded in 1997.
How much did BeautyPro pay?
The purchase price is undisclosed. The available report does not give financial terms.
Who will run Supercover?
Ibs Ansari, a co-creator of BeautyPro and the son of Supercover’s founders, Zaf and Najma Ansari, will run the brand.
What changes are planned for Supercover?
BeautyPro plans to relaunch Supercover with a redesigned website. The report does not specify a launch date or confirm changes to products, packaging or distribution.
What is included in Supercover’s current range?
The report describes a foundation range with 42 shades across ten undertones. It does not say whether that range will change after the acquisition.
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