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POV Beauty, co-founded by Mikayla Nogueira and beauty executive Ani Hadjinian, has closed a $15 million Series A led by Silas Capital. The brand says it will use the funding to expand retail and ecommerce, build on its Sephora presence, grow its team and develop skin-care and makeup hybrid products. The investors did not disclose valuation or detailed financial terms.
POV Beauty, the skin-care brand co-founded by influencer Mikayla Nogueira and Estée Lauder Companies veteran Ani Hadjinian, has closed a $15 million Series A funding round. The company says it will use the money to build its skin-prep business, expand retail and ecommerce, and support growth at Sephora, where the brand launched in 2026.
The round was led by venture capital firm Silas Capital, with participation from growth equity firm RÉDO Capital and original investor Imaginary Ventures. The source report did not provide a company valuation, the investors’ individual contributions or other financial terms. It also did not specify how much of the new capital is allocated to each planned initiative.
POV Beauty said the investment will support its skin-prep-focused category and continued growth across retail and ecommerce. Plans outlined in the report include expanding the team, improving the brand’s presence on TikTok Shop and developing products that combine skin care and makeup. The company also aims to build on its Sephora business; neither the brand nor investors supplied sales figures or other measures of that momentum.
Launched in 2025, POV Beauty is known for products and franchises named Drench It, Glaze It, Whip It, Drip It and Chill It, as well as Snatch It and Amp It. The report describes its positioning around skin preparation and makeup-gripping products. Nogueira said the funding would allow the company to expand its product ecosystem and continue developing clinically tested products, a characterization attributed to the co-founder rather than independently evaluated in the report.
Funding Backs Sephora and Product Expansion
The round gives POV Beauty additional capital as it seeks to turn online audience interest into a broader retail and ecommerce business. Its planned spending spans several growth areas: retail expansion, team growth, TikTok Shop and new skin-care-and-makeup products. The announcement signals the company’s stated priorities, but does not establish how quickly those plans will be carried out or what commercial results they may produce.
Sephora is a key part of that strategy. A retailer launch can give a young brand access to shoppers beyond its own social channels, while the company’s focus on TikTok Shop points to continued investment in social commerce. Still, the source provides no sales, store-count or customer-reach data that would quantify the brand’s retail performance. The $15 million raise is a measure of investor backing, not evidence by itself of profitability or sustained consumer demand.
The deal also brings together investors who may support the company as it expands. Silas Capital led the financing, while RÉDO Capital and Imaginary Ventures participated. Their support may provide resources and business expertise, but the report does not detail governance arrangements, investor roles or any conditions attached to the funding.
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A Young Brand Builds Its Retail Footprint
POV Beauty was launched in 2025 by Nogueira, a beauty influencer, and Hadjinian, an Estée Lauder Companies veteran. The brand’s stated emphasis is skin preparation and products intended to work alongside makeup. Its lineup includes several named product franchises, with the latest funding intended to support further development in this category.
The company entered Sephora in 2026, according to the supplied report. The new capital is being announced as POV Beauty seeks to build on that retail presence and continue growing online. The report does not give a launch date beyond the year, specify the number of Sephora locations carrying the brand or say whether the products are available across all of the retailer’s channels.
The funding is a Series A, a round that typically supports a company’s next stage of development, but the report gives no details about earlier financing beyond identifying Imaginary Ventures as an original investor. It also does not state the size of the company, its revenue, or how much it has raised in total.
““Our community drives POV Beauty and this investment is about honouring that community by dreaming even bigger.””
— Mikayla Nogueira, POV Beauty co-founder
Deal Terms and Sales Data Not Disclosed
The announcement does not specify the company’s valuation, the amount contributed by each investor, or whether the round included other undisclosed participants. It also provides no sales figures, revenue growth, profitability information or customer data, leaving the scale of POV Beauty’s current business and its Sephora performance unquantified.
The company has outlined intended uses for the money, but no budget, schedule or targets were supplied for retail expansion, hiring, TikTok Shop or product launches. The report also does not identify specific new products or give release dates. Nogueira’s description of products as clinically tested was not accompanied by study details or information about what was tested.
Silas Capital described the Sephora launch as “unprecedented” and said the brand had “overwhelming momentum.” Those are the investor’s assessments; the source report does not provide comparative data to verify either characterization. It remains unclear how the company will measure progress or whether the investment will lead to broader distribution beyond the announced plans.
Watch for Product and Retail Updates
POV Beauty says it plans to continue growing its retail and ecommerce business, expand its team, strengthen its TikTok Shop presence and invest in skin-care-and-makeup hybrid innovations. The next visible developments may include new product announcements or changes to where the brand is sold, though the company has not provided a timeline in the report.
Updates on Sephora distribution and product availability could help clarify how the brand is using the funding. No specific store additions, launch dates, hiring targets or financial milestones have been announced. Investors and consumers will need further company disclosures to assess the pace and results of the expansion.
Key Questions
How much funding did POV Beauty raise?
POV Beauty closed a $15 million Series A funding round. The supplied report does not disclose the company’s valuation or individual investor contributions.
Who invested in POV Beauty?
The round was led by Silas Capital, with participation from RÉDO Capital and the brand’s original investor, Imaginary Ventures.
What will POV Beauty use the investment for?
The company says the money will support skin-prep products, retail and ecommerce growth, its Sephora presence, team expansion, TikTok Shop and products combining skin care and makeup. It has not given a spending breakdown or timetable.
When did POV Beauty launch at Sephora?
The source report says the brand launched at Sephora in 2026. It does not provide a specific launch date, store count or sales figures.
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