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Sephora and Marks & Spencer have announced a partnership to launch Sephora at M&S in selected UK stores and on the M&S website from spring 2027. The partners aim to build around 100 physical locations over time; the product line-up and store rollout schedule have not yet been announced.
Sephora and Marks & Spencer have announced a partnership to launch Sephora at M&S in selected UK stores and on M&S’s website from spring 2027. The companies say they intend to grow the offer to around 100 physical sites over time, extending Sephora’s reach through M&S’s store network and online platform.
The planned beauty destination will bring together Sephora’s beauty expertise and brand relationships with M&S’s retail infrastructure, according to the companies. It is intended to cover skin care, make-up, fragrance, hair care and body care, with a mix of established products, emerging brands and selected exclusive items. The full range, including which brands are new to M&S, is due to be confirmed closer to launch.
In stores, specialist beauty teams are expected to support customers. Online, M&S says shoppers will be able to access a broader range, with home delivery and click-and-collect from its stores nationwide. The announcement does not identify the first participating stores or provide a timetable for adding further sites.
Sephora described the deal as a way to expand its UK business with a retail format that complements its existing digital, app, large-store and boutique operations. M&S said the partnership will form a central part of its future beauty offer while it continues investing in its own-label beauty ranges.
A Wider Route to Sephora
The agreement gives Sephora a route into more UK communities through M&S’s national store estate and digital platform, without relying only on its own dedicated stores. For shoppers, the proposed combination could make Sephora brands and specialist advice available in more locations, alongside M&S’s existing shopping offer.
For M&S, the deal adds a specialist beauty proposition as it works to develop its fashion, home and beauty business. Managing Director John Lyttle said beauty could bring in new customers and give existing customers more reasons to shop with the retailer. Those are the company’s stated aims; the partners have not released forecasts for sales, customer numbers or the financial contribution of the venture.
The planned footprint of around 100 sites is an ambition over time, not a confirmed opening count or schedule. The scale and pace of the rollout will depend on details the companies have yet to provide.
Sephora’s UK Retail Mix
Sephora is owned by luxury goods group LVMH. In the UK, the company says its offer has developed across digital and app services, large-format stores it calls “Temples of Beauty,” and curated boutique concepts. It described the M&S deal as the next step in that UK growth strategy and said it wants to expand more quickly.
M&S’s announcement places the partnership within its ongoing work to reshape its fashion, home and beauty business. The retailer plans to combine Sephora’s specialist offer with its stores and digital platform while continuing to invest in own-label beauty. The companies have not set out how the Sephora offer will sit alongside every existing M&S beauty product or brand.
““Our partnership with M&S is the next evolution of this strategy, introducing a retail model that complements our existing formats.””
— Catherine Spindler, Sephora’s president for Europe and the Middle East
Store Rollout and Range Details
The companies have not named the first participating stores, said how many will open at launch, or provided dates for later openings. It is also unclear how quickly the partnership could reach its longer-term target of around 100 physical sites.
The full product selection, participating brands and specific Sephora exclusives remain unannounced. The companies have not disclosed financial terms, sales targets or projections for customer demand. Further details are expected closer to the planned launch.
Details Before Spring 2027
Sephora and M&S have set spring 2027 as the planned start for the offer in selected stores and on the M&S website. Before then, the partners are expected to confirm participating locations and the product line-up. They have not announced when those details will be released.
After launch, the number and locations of additional sites will show how the partners are carrying out their aim to build around 100 physical destinations over time.
Key Questions
When will Sephora at M&S launch?
The companies plan to launch in spring 2027 in selected M&S stores and on the M&S website. They have not given a specific date.
How many Sephora at M&S locations are planned?
The partners aim to build around 100 physical sites over time. They have not said how many will be open at launch or set a timetable for reaching that goal.
What products will Sephora at M&S sell?
The offer is expected to include skin care, make-up, fragrance, hair care and body care, with established and emerging brands and selected exclusives. The full brand and product list has not been released.
Will shoppers be able to buy Sephora at M&S online?
Yes. The planned offer will appear on the M&S website, with home delivery and click-and-collect from M&S stores nationwide, according to the announcement.
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