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Dr.Jart+ has appointed Katseye member Yoonchae Jeung as its first North America Brand Ambassador. The 18-year-old singer will front a campaign for the brand’s reformulated Premium BB Cream; the company has not disclosed the campaign’s launch date or the partnership’s duration.
Dr.Jart+ has named Katseye member Yoonchae Jeung its first North America Brand Ambassador, appointing the 18-year-old South Korean singer to front a campaign for the Estée Lauder Companies-owned brand’s Premium BB Cream. The appointment links the Korean skin care company’s heritage with a K-pop artist whose profile spans music, fashion and beauty, according to the company.
Dr.Jart+ said the partnership is intended to bring together its Korean skin care heritage and Jeung’s perspective on beauty, individuality and self-expression. The company described her as a rising global talent and said her influence across music, fashion and beauty informed its choice. The announcement identifies Jeung as the brand’s first ambassador for North America, but does not provide further details about the role’s geographic scope or schedule.
Jeung will appear in the brand’s latest campaign for Premium BB Cream, a skin care and makeup hybrid. Dr.Jart+ says the product has been reformulated with 2% niacinamide and glycerin, and offers SPF 30 coverage, moisture and a natural “glass skin” finish. The cream is available in eight shades. These are product descriptions supplied by the brand; the announcement does not include independent testing or comparisons with other products.
The appointment also continues Dr.Jart+’s collaborations with Korean performers, which have included boy band Enhypen, according to the report. The company did not announce a separate product launch alongside the ambassador news. Jeung’s involvement is tied specifically to the Premium BB Cream campaign described in the announcement.
A K-Pop Face for BB Cream
The selection places a member of a comparatively new K-pop group at the centre of a North American campaign for a Korean beauty brand. For Dr.Jart+, the partnership offers a way to connect its Korean identity with an artist who can reach audiences through music as well as beauty and fashion. That strategy is consistent with the company’s stated interest in working with Korean artists to share its roots internationally.
The appointment is also a marketing move around a specific product: the reformulated Premium BB Cream. Its combination of makeup, skin care ingredients and SPF 30 coverage gives the campaign a clear consumer focus. The announcement itself does not establish how much the partnership will affect sales, brand awareness or product demand, and it provides no campaign performance data.
For readers, the confirmed development is the ambassador appointment and Jeung’s role in the campaign—not a change to the product’s availability or an endorsement of its performance by an independent source. The details released so far position the deal as a brand campaign, rather than a broader business or product launch announcement.
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Dr.Jart+’s Artist Partnerships
Dr.Jart+ is a Korean skin care brand owned by The Estée Lauder Companies. The company says music, especially K-pop, has long been part of how it presents itself in culture. Its past artist collaborations include Enhypen, according to the source report, placing Jeung’s appointment within an existing marketing approach rather than presenting it as the brand’s first work with a Korean music act.
Katseye was formed in 2024. The source report identifies “Gabriela,” “Animal” and “Gnarly” among the group’s best-known songs. Jeung is 18 and from South Korea, and the announcement describes her as a rising global talent. The brand has not published further information in the supplied material about the campaign’s creative concept, media placements or planned markets beyond identifying the ambassador role as North America-focused.
““Music, especially K-pop, has always been an important part of how Dr.Jart+ shows up in culture. We love collaborating with Korean artists to share our Korean roots with fans around the world.””
— Ye Jin Kim, Dr.Jart+ vice-president and global brand lead
Campaign Details Still Pending
The source report does not give the campaign launch date, the length or financial terms of Jeung’s agreement, or the specific North American markets where the campaign will appear. It is also unclear whether she will take part in activities beyond promoting Premium BB Cream, such as additional product campaigns or public events.
Dr.Jart+ describes the cream’s ingredients, SPF rating, finish and shade range, but the supplied material does not include independent evidence evaluating those product claims. The announcement also offers no sales targets, audience figures or results that would show the commercial impact of Jeung’s appointment.
Awaiting the Campaign Rollout
The next public development is likely to be the release of Dr.Jart+’s Premium BB Cream campaign featuring Jeung. The company has not provided a date or detailed rollout plan in the source material, so it is not yet clear when or where consumers will see the campaign. Further information from Dr.Jart+ could clarify the campaign schedule, participating markets and the scope of Jeung’s ambassador role.
Key Questions
Who is Dr.Jart+’s new North America Brand Ambassador?
Yoonchae Jeung, an 18-year-old South Korean singer and member of Katseye, has been named the brand’s first North America Brand Ambassador.
What will Jeung promote?
She will front a campaign for Dr.Jart+ Premium BB Cream, which the company describes as a skin care and makeup hybrid.
What did Dr.Jart+ say is new about the BB Cream?
The company says the formula has been reformulated with 2% niacinamide and glycerin and offers SPF 30 coverage. It lists the product in eight shades; these details are brand claims in the announcement.
When will the campaign launch?
The source report does not specify a launch date or campaign schedule.
Is this Dr.Jart+’s first K-pop artist partnership?
No. The report says the brand has previously collaborated with Korean artists, including boy band Enhypen. Jeung is identified as its first North America Brand Ambassador, not its first K-pop collaborator.
Source: cosmeticsbusiness.com
