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The Pure Beauty Awards 2026 named winners across 21 categories at a London ceremony on 15 October. Shark, Makeup by Mario and Dcypher were among the brands recognised, with awards split between industry judges and public votes. The event combined the awards’ UK and global programmes for its 25th anniversary.
Shark, Makeup by Mario and Dcypher were among the brands recognised at the Pure Beauty Awards 2026, whose winners were announced at a London ceremony on 15 October. The event presented awards across 21 categories, with winners selected through separate industry-panel and public-vote processes.
The ceremony took place at Grosvenor House in London and marked the programme’s 25th anniversary. More than 300 people attended, according to the awards report by Cosmetics Business. Award-winning beauty journalist, brand founder and diversity advocate Ateh Jewel hosted the event.
The awards combined the former Pure Beauty Global Awards and Pure Beauty Awards UK into one programme. Each category had two distinctions: a Judges Choice, selected by an independent panel of beauty industry experts, and a Readers Vote, decided by public voting. The organisers said the two tracks were intended to recognise professional assessment and consumer appeal separately.
Among the reported results, Shark’s CyroGlow won Judges Choice for Best Tool or Device, while AVOLOGI received the Readers Vote in that category. Makeup by Mario’s Ethereal Eyes: The Original took the judges’ Best Eye or Brow Product award. The source report lists Dcypher among the brands named in the headline, but does not provide its award category or winning product in the supplied winners list.
Two Award Tracks, One Programme
The results offer a snapshot of which products and brands gained industry recognition and which attracted public votes in this year’s competition. Keeping the two types of award distinct means that a judges’ selection and a readers’ win are not presented as the same measure of success.
The expanded format also brings the UK and global awards under one event, giving the programme a broader frame for its 25th anniversary. For participating brands, an award can provide visibility among retailers, beauty professionals and consumers. The organisers describe winners as brands recognised for product quality and work in their categories; the awards themselves do not establish independent evidence for any product-performance or health claims.
The range of winners spans established names and smaller or newer brands, with categories covering tools, body care, fragrance, hair, makeup, skincare, wellness and innovation. That breadth makes the results relevant to readers following product launches and brand activity across several parts of the beauty market, rather than one product segment alone.
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A 25-Year Awards Milestone
The 2026 ceremony marked 25 years of the Pure Beauty Awards. To mark the anniversary, organisers brought together the UK awards and the Pure Beauty Global Awards as a single flagship programme, according to Cosmetics Business.
The selection format also changed: an independent expert panel chose the Judges Choice awards, while readers voted for the public awards. Pure Beauty Editor Amanda May said there were nearly 500 entries across 21 categories. That figure indicates the scale of submissions reported by the organiser, but it does not specify how entries were distributed between categories or how voting totals compared.
The awards included categories such as Best Serum, Best Moisturiser, Best Hair and Scalp Product, Best Natural and Organic Product, Best New Indie Brand and Best Marketing Campaign. The source report also names event sponsors, including Beauty Bulb Live London, Eurofins, JustMyLook, Lemonpath, Nuon, Paxon and PackLion, among others.
“This new global programme celebrates the very best beauty products and brands from across the international industry.”
— Amanda May, Pure Beauty Editor
Some Winner Details Need Clarification
The supplied report names Dcypher in its headline but does not identify the brand’s winning category or product in the winners list provided. The report also gives no category-by-category entry counts, public-vote totals, judging criteria or panel member list, so readers cannot compare the margins or methods behind individual results from this material.
Some product names and category labels appear in inconsistent or abbreviated form in the source text. The awards listing confirms the winners as reported, but it does not provide additional evidence about the products’ performance beyond their selection for an award. No information is given about whether winners receive further assessment after the ceremony.
Winners Take the Results Forward
The awards report has published the category results, and the brands can now use their recognition in communications about their products and campaigns. The next developments to watch are any follow-up announcements from the winners and whether organisers publish fuller details about the judging panel, voting totals or Dcypher’s category.
The source material does not set out a date or format for the next awards ceremony. Until organisers release further information, the confirmed development is the conclusion of the 2026 event and the announcement of its winners across the combined programme.
Key Questions
When and where were the Pure Beauty Awards 2026 held?
The ceremony took place on 15 October at Grosvenor House in London. The report says more than 300 people attended.
How were the winners selected?
An independent panel of beauty industry experts selected the Judges Choice winners. The public selected the Readers Vote winners.
Which award did Shark win?
Shark’s CyroGlow received Judges Choice for Best Tool or Device. AVOLOGI won the Readers Vote in the same category.
What did Makeup by Mario win?
Makeup by Mario’s Ethereal Eyes: The Original won Judges Choice for Best Eye or Brow Product.
What is known about Dcypher’s award?
Dcypher is named among the winners in the source report’s headline, but the supplied category list does not specify its category or winning product.
Source: rss
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