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Glamour UK’s Halloween beauty report presents witch makeup as a range of options, from dramatic special-effects looks to wearable makeup built around defined eyes, sculpted skin and muted or dark lips. Makeup artist Valeria Ferreira, who created a witchy look for Dakota Johnson, recommends balanced pearlescent skin and layered eye products; the guide also features high-fashion, pagan, dark fairy, eco-witch and other ideas.
Glamour UK has published a guide to witch makeup for Halloween, outlining looks that range from wearable, darkly defined makeup to theatrical designs, and including advice from makeup artist Valeria Ferreira. The guide’s practical message is that a witch look does not have to rely on a costume-heavy transformation: emphasized eyes, softly sculpted features and a considered lip color can create the effect while remaining suitable beyond the holiday.
Ferreira, whom Glamour identifies as the artist behind a witchy makeup look for Dakota Johnson, says skin is central to the style. She describes a pearlescent finish as giving a “cold and otherworldly feel” and calls the desired effect “frosted porcelain.” For Johnson’s look, Ferreira says she let the actor’s pale skin and freckles show through, adding glow to the high points of the face while aiming for a finish that was neither overly shiny nor powdery.
For the eyes, Ferreira describes building depth in layers: dense kohl pencil, shadow to set it, then a touch of liquid liner. She says she used plenty of mascara to create a full lash line, with no gaps between the lashes and waterline. The guide also points to dark liner and defined lashes as ways to make the look feel witchy without requiring a full smoky eye.
On the lips, Ferreira recommends a cool brown or cool red in a matte finish. A dark matte red, she says, can make the look feel more vampy for an evening or party. For Johnson’s makeup, the artist says she used a milk-chocolate-brown liner both to shade the lips and as the final color. The guide also describes other options, including a gothic two-tone lip, green shadow with gold detailing, a crescent-moon stencil and shimmering tear effects.
From Halloween Makeup to Autumn Style
The guide’s appeal is its range: readers can choose how far to take the theme, from adding a witch’s hat to their usual makeup to building a more elaborate character. That makes the ideas relevant both to people planning a Halloween costume and to those interested in a darker makeup style for other occasions. Glamour describes the broader “witch archetype” as a look shaped by mystery, drama and intensity, rather than by a single costume or product.
The suggestions also offer concrete choices instead of treating witch makeup as one fixed formula. A reader can focus on the eyes, choose a berry or brown lip, add reflective skin, or use graphic details for a more recognizable Halloween effect. These are styling ideas, not evidence that the products or techniques produce any particular result for every wearer; the guide does not provide comparative testing or performance data.
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The Looks Behind the Guide
Glamour’s report frames witch makeup as a range of interpretations, including high-fashion, pagan, dark fairy, eco-witch and dark witch styles. Its high-fashion example draws on makeup artist Sam Visser’s work for the Gucci Cruise 2027 show, which the report describes as maximalist and gothic. The suggested execution includes a smoky eye extended beyond the eye area and a glossy, latex-like lip; colored contacts are presented as optional.
Other examples use specific visual cues. The pagan look centers on black shadow and a crescent-moon shape that can be made with a sticker or paper stencil. The eco-witch combines green shadow with gold detailing, while the dark-witch suggestion uses a black outline and red lip color. A simpler option, described as the “CBA Witch,” is to keep a familiar makeup routine and add a hat. The report also mentions a dark-fairy look with shimmering tear details and a swamp-witch concept, but the supplied source cuts off before giving its full description.
The source cites more than 47.5 billion TikTok views for #WitchTok, describing it as a measure of the hashtag’s reach. It does not state the period covered or a comparison baseline, so the number should be read as a reported view count rather than evidence of a particular rate of growth. The report also says witch makeup has been appearing on TikTok, Pinterest and Instagram, without supplying platform-specific trend data.
“Pearlescent skin really gives that cold and otherworldly feel to makeup. Think ‘frosted porcelain.’”
— Valeria Ferreira, makeup artist, as quoted by Glamour UK
What the Guide Does Not Specify
The source does not provide a publication date, a full list of products for every look, or detailed application instructions for each example. Its swamp-witch section is cut off in the supplied material, leaving that look’s details unavailable. The guide’s cited 47.5 billion hashtag views also lack a stated measurement window and comparison baseline, so the figure cannot establish how quickly interest has changed. The report presents editorial inspiration and an artist’s recommendations, not a survey of Halloween makeup trends or independent product testing.
Choosing a Look for Halloween
The next step for readers is to choose a level of detail that suits their plans: a defined eye and brown lip for a more wearable effect, or stencil shapes, green shadow and decorative accents for a more theatrical costume. The source offers these as alternatives rather than announcing a single trend winner or forecasting which style will be most popular. It does not identify a follow-up report or additional event.
Anyone recreating a look can adapt it to the products they already own and test unfamiliar makeup on a small area of skin before wider use, particularly when using products around the eyes. Colored contacts should be handled according to professional eye-care guidance; the source mentions them only as an optional styling detail.
Key Questions
What is the main news in this report?
Glamour UK published a Halloween witch-makeup guide featuring several styles and application advice from makeup artist Valeria Ferreira.
How can someone make witch makeup more wearable?
The guide suggests emphasizing dark liner and defined lashes, softly sculpting the face, and choosing a muted brown, berry or red lip. A hat can add a costume cue without changing an everyday makeup routine.
What eye makeup technique does Valeria Ferreira recommend?
Ferreira describes layering kohl pencil, shadow and a little liquid liner, with mascara used to create a fuller-looking lash line.
What lip colors does the guide recommend?
Ferreira recommends matte cool brown or cool red shades. She says a dark matte red can give the look a more vampy feel, while the Dakota Johnson look used a milk-chocolate-brown lip liner as the final color.
Does the guide identify one witch look as the biggest trend?
No. It presents several options, including high-fashion, pagan, dark fairy, eco-witch and dark-witch styles, without naming one as the most popular or providing comparative trend data.
Source: glamourmagazine.co.uk
