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A Hypebae article published in October 2022 curated South Asian-owned businesses and designers for Diwali shopping, spanning fragrance, fashion, beauty, haircare and lingerie. The guide presents products and brand descriptions, but does not provide current prices, stock information or evidence that the businesses remain unchanged since publication.
Hypebae published a Diwali shopping guide in October 2022 featuring South Asian-owned brands across beauty, fragrance, fashion and lifestyle, including Byredo, Ahluwalia, Fable & Mane and Rastah. The roundup offers readers a broad set of gift and shopping ideas, while its descriptions reflect the brands and product lines as presented at the time of publication.
The article frames its selections around items associated with festive homes and personal gifting, such as candles, fragrance and tea, while also including clothing, skincare, haircare and accessories. Its list ranges from established labels to emerging designers and service businesses, rather than focusing on one product category or price point.
For fragrance, the guide features Param Sara, founded by Ankita Gill, and Singapore-based Rahasya Fragrances, co-founded by three friends, two of whom the article says are from India. Rahasya’s scents include “Chai Addiction” and “Rickshaw Rhythms.” Beauty and haircare entries include London brow businesses Shavata Singh and Blink Brow Bar, as well as Fable & Mane, which the article describes as drawing on Ayurvedic hair-oiling traditions, and skincare label Inde Wild, founded by Diipa Khosla-Buller.
Fashion makes up much of the roundup. It names Rastah, Mahila Intimates, KGL, pero and Kartik Research, alongside Ahluwalia, Normform and clothsurgeon. The article describes approaches including traditional craft interpreted through contemporary design, deadstock materials, deconstructed tailoring and handmade clothing. Other selections include lingerie service Unndr and the beauty services and products offered by Shavata Singh and Blink Brow Bar.
A Wider View of Diwali Shopping
The guide treats seasonal shopping as one possible way to support South Asian-owned businesses, while acknowledging that gift-giving is not typically a major part of Diwali. Its range may help readers find businesses beyond familiar mainstream retailers, from independent fashion labels to fragrance houses and salons.
The roundup also connects products to the founders’ stated cultural references and design choices. That context can help shoppers understand what a brand says informs its work, but the article is a curated list, not an independent assessment of quality, labor practices or environmental performance. Descriptions such as “ethically made,” “clean” and “sustainable” are presented as brand attributes in the source and should not be read as independently verified findings.
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How the 2022 List Was Framed
Hypebae’s report was published in October 2022, when Diwali was approaching that month. It suggested that the celebration often brings candles, fragrances and cups of tea into homes, and used those seasonal associations to introduce a wider set of brands.
The article emphasizes variety rather than a ranked shortlist. It includes labels based in different places, among them London, New Delhi and Singapore, and spans apparel, beauty, fragrance and services. Its descriptions are tied to the original publication date; brand names, ownership, product ranges and availability may have changed since then.
“At Rastah, we may flirt with tradition but reject nostalgia. These collections are not an ode to the past, but a celebration of the complexities of the present.”
— Rastah, as quoted in Hypebae
Current Stock and Brand Details
The source is a 2022 seasonal guide, not a current directory. It does not establish whether every listed business is still operating, whether ownership or product lines have changed, or whether the named items are available now. It also gives no prices, shipping details, stock levels or direct comparison of products.
Claims about sustainability, ethics, ingredients and production methods are attributed to the article’s descriptions of the brands; the provided source does not include independent verification. Readers checking the list today would need to confirm current details with each business.
Check Brands Before Buying
The Hypebae report does not announce a new collection, event or forthcoming update. For readers using it as a shopping reference, the next step is to visit the brands’ current websites or contact them to confirm availability, prices, shipping and business details. The article may still serve as a starting point for discovering designers and businesses, but its recommendations are tied to Diwali 2022.
Key Questions
When was Hypebae’s Diwali brand guide published?
The source article was published in October 2022, ahead of Diwali that year.
What kinds of products and businesses are included?
The roundup covers fashion, fragrance, beauty, haircare and lingerie, as well as London brow salons and product lines.
Does the article confirm that the products are available now?
No. It describes brands and products at the time of publication and does not provide current stock, pricing or shipping information. Check directly with each business.
Does the guide say gift-giving is central to Diwali?
No. Hypebae says gift-giving is not typically a major part of the celebration and presents shopping as one optional way to support businesses during the festive period.
Source: hypebae.com
