If you’re battling brassy, yellow, or orange tones in your blonde or gray hair, purple shampoo is a must-have. The best formulas balance toning and cleansing without stripping your hair or leaving unwanted residue. Joico Color Balance Purple Shampoo stands out as the best overall for its effective toning and gentle formula. L’Oreal Paris EverPure Sulfate Free Purple Shampoo offers a great value for large bottles, ideal for frequent use. The main tradeoffs include choosing between highly pigmented formulas that may be drying and milder options that may require more frequent application. Continue reading for a detailed breakdown of each product and how to choose the right purple shampoo for your hair needs.
Complete the kit
Key Takeaways
- Highly pigmented formulas like Joico deliver faster toning but can be harsher on hair if used excessively.
- Larger bottles, such as L’Oreal EverPure, provide good value but may be less concentrated, requiring more frequent use.
- Color-depositing shampoos like Matrix So Silver offer both toning and brightness, making them versatile for multiple hair shades.
- Sulfate-free options tend to be gentler and better for color-treated hair, though they sometimes require longer to achieve results.
- Premium products like Olaplex No.4P focus on hair health alongside toning, appealing to those with damaged or processed hair.
More Details on Our Top Picks
Joico Color Balance Purple Shampoo for Cool Blonde or Gray Hair
This shampoo stands out for its combination of effective brassy tone neutralization and nourishing ingredients like rosehip oil and keratin, which help repair damage often caused by bleaching or coloring. Unlike the Clairol Professional Shimmer Lights, which primarily focuses on toning without added repair benefits, Joico’s formula offers a dual approach—toning and strengthening. Its smart release liposome system ensures gradual delivery of nutrients, making it suitable for those with damaged, color-treated hair. However, it may require more frequent use to maintain the tone, and overuse could lead to dryness. This pick makes the most sense for those seeking a versatile, repair-minded purple shampoo that keeps cool tones vibrant without sacrificing hair health.
Pros:- Neutralizes yellow and warm tones effectively for cooler blonde or gray hair
- Contains nourishing ingredients like rosehip oil and keratin to repair damage
- Provides UV protection to prevent color fading
- Helps control static and boosts shine
Cons:- May require frequent use to maintain desired tone
- Potentially drying if overused, especially for dry hair types
Best for: Blonde or gray hair users needing both toning and damage repair, especially those who color frequently
Not ideal for: People with very dry or fragile hair who prefer a less intensive nourishing treatment or those on a tight budget due to potentially higher cost and maintenance
- Purpose:Neutralizes brassy tones in blonde and gray hair
- Key Ingredients:Rosehip Oil, Green Tea Extract, Keratin, Arginine
- Technology:Smart Release Liposome System
- Protection:UV protection
Our verdict“This shampoo is ideal for those looking for a nourishing, versatile solution that tones and strengthens damaged, color-treated hair.”
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, 23 Fl Oz
This large-volume, sulfate-free option excels at neutralizing brassy yellow and orange tones in blonde, bleached, and highlighted hair while providing hydration. Compared to the Paul Mitchell Platinum Blonde Violet Shampoo, which focuses on moisture and brightening, EverPure emphasizes gentle cleansing and toning without harsh sulfates. Its infused hibiscus and purple dye work together to maintain cool tones while keeping hair soft and manageable. The main tradeoff is that it requires consistent use—2 to 3 times weekly—to sustain results, which might be inconvenient for some. This makes it an excellent choice for budget-conscious users who want reliable toning without sacrificing hair health.
Pros:- Effectively neutralizes yellow and orange tones
- Hydrates and moisturizes hair during toning
- Free from sulfates, parabens, and harsh salts
- Vegan and cruelty-free formulation
Cons:- Requires regular use (2-3 times a week) for best results
- Less effective on non-color-treated hair
Best for: Users with blonde, highlighted, or silver hair seeking a large, gentle, and hydrating purple shampoo
Not ideal for: Individuals with non-color-treated hair or those preferring a quick, weekly toning routine, as frequent use is necessary
- Volume:23 Fl Oz
- Type:Purple Shampoo
- Formulation:Sulfate-Free, Vegan
- Suitable For:Blonde, Bleached, Silver, Highlighted Hair
Our verdict“This sulfate-free shampoo offers excellent value and hydration for those committed to regular toning and maintaining cool blondes.”
Olaplex No.4P Blonde Enhancer Purple Shampoo
This product is designed to tone blonde hair gently while also delivering Olaplex’s signature bond-building repair technology. Unlike the Clairol Shimmer Lights, which mainly focuses on toning, Olaplex No.4P emphasizes repairing damage from coloring processes with each wash. Its limited 250 mL size might be a downside for heavy users, but it offers a more refined, less drying experience. The lack of extensive customer reviews makes it harder to gauge long-term performance, but its reputation for damage repair makes it appealing to those with fragile, processed hair. This shampoo is best for blondes who want to tone without sacrificing hair health, especially if they have damaged or processed hair.
Pros:- Gently neutralizes brassy tones without over-drying
- Incorporates bond-building technology for hair repair
- Suitable for silver and blonde hair
- Gentle cleansing formula
Cons:- Limited size and potentially higher cost per ounce
- Lack of detailed customer feedback on long-term results
Best for: Blonde or silver-haired users prioritizing gentle toning with added damage repair benefits
Not ideal for: People seeking a budget-friendly, volume-boosting purple shampoo or those who prefer a more intensive toning product with longer-lasting effects
- Volume:250 mL
Our verdict“This shampoo is suited for blondes who need a gentle, reparative toner that respects fragile, processed hair textures.”
Paul Mitchell Platinum Blonde Violet Shampoo
This violet shampoo adds moisture and softness while effectively eliminating brassy tones, making it ideal for light to medium blondes and silvers. Compared with the Clairol Shimmer Lights, which can sometimes be drying, Paul Mitchell’s formula emphasizes daily use with a gentle approach that brightens without over-toning or stripping moisture. Its moisturizing properties help prevent hair from becoming brittle, but some users might find it less potent on stubborn brass compared to stronger toners. It’s best suited for those who want a regular, gentle brightening routine that also keeps hair soft and manageable.
Pros:- Adds moisture and softness
- Effectively eliminates brassy tones
- Suitable for daily use
- Brightens and maintains cool tones
Cons:- May be less effective on very stubborn brass
- Lacks specific advanced repair or protection features
Best for: Light to medium blondes and silvers seeking a daily, moisturizing brightener that eliminates brass
Not ideal for: Those with very stubborn brassy tones or darker blondes who need a more intense toning product
Our verdict“This shampoo makes a great daily brightening routine for blondes who want a gentle, moisturizing toner that keeps hair soft.”
Clairol Professional Shimmer Lights Purple Shampoo – Neutralizes Brass & Yellow Tones for Blonde, Silver, Gray & Highlighted Hair
This classic purple shampoo excels at neutralizing dull yellow and brass tones, especially for those with blonde, highlighted, or silver hair. Compared with the Joico Color Balance, which offers nourishing repair, Shimmer Lights focuses primarily on toning and brightening, making it a straightforward choice for refreshes. Its effectiveness often depends on frequent use, which can sometimes lead to dryness if not paired with conditioner. This product remains a reliable staple for maintaining bright, cool-toned hair, especially for users who prefer a straightforward, no-fuss toning solution.
Pros:- Effectively neutralizes yellow and brass tones
- Refreshes and brightens hair
- Leaves hair shiny without residue
- Suitable for regular use
Cons:- May require frequent application for best results
- Potential for dryness if overused without conditioner
Best for: Individuals with blonde, highlighted, or silver hair who want a dependable, effective toner for regular refreshes
Not ideal for: People with dry or damaged hair seeking intensive repair or those who dislike frequent toning maintenance
Our verdict“This shampoo offers a proven, easy-to-use solution for maintaining bright, cool blonde and silver shades with regular use.”
L’Oreal Paris Sulfate-Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz
This sulfate-free option stands out for its combination of effective brass neutralization and added hydration, making it ideal for those who want to maintain vibrant, cool tones without dryness. Unlike Clairol’s Shimmer Lights, which can be drying, this shampoo’s moisturizing properties help prevent damage while toning. However, it requires regular use (2-3 times weekly) to see consistent results, and the purple dye may stain light surfaces if spilled. Its vegan, paraben-free formula appeals to eco-conscious users, though some may find the scent strong. Overall, if you prioritize gentle, frequent use that preserves hair health, this pick makes the most sense.
Pros:- Neutralizes brassy yellow and orange tones effectively
- Hydrates and prevents dryness in treated hair
- Free from sulfates, parabens, and harsh salts
- Vegan and cruelty-free formulation
Cons:- Requires consistent, regular use (2-3 times weekly)
- Purple dye may stain surfaces if spilled
- Strong scent may be off-putting for some
Best for: Individuals with color-treated blonde or silver hair seeking a gentle, hydrating toner
Not ideal for: People looking for a quick fix or infrequent toning, since regular use is necessary
- Size:6.8 Fl Oz
- Type:Purple Shampoo
- Formulation:Sulfate-Free, Paraben-Free, Vegan
Our verdict“This sulfate-free, hydrating shampoo is best for those who want consistent toning without sacrificing hair moisture or health.”
Clairol Professional Shimmer Lights Purple Shampoo
This classic purple shampoo excels at removing dullness and restoring shine, making it a solid choice for silver, gray, or highlighted hair. Compared to the L’Oreal EverPure, which emphasizes hydration, Shimmer Lights focuses more on toning and brightening, often requiring more frequent application to keep brassiness at bay. Its residue-free formula ensures a clean, vibrant finish, but some users find it necessary to apply more often to maintain results, which can lead to build-up if not monitored. Ideal for those who want a straightforward, effective brightening product, it’s less suited for dry or damaged hair that needs extra moisture.
Pros:- Effectively neutralizes brass and yellow tones
- Leaves hair shiny and residue-free
- Restores vibrancy to dull or faded hair
- Cost-effective for frequent use
Cons:- May require frequent application for best results
- Can be drying if overused
- Lacks added moisturizing ingredients
Best for: Silver or gray-haired individuals wanting to maintain a vibrant, cool tone
Not ideal for: People with dry or damaged hair that needs nourishing, as this shampoo may be drying with frequent use
Our verdict“A dependable choice for maintaining cool, bright silver and gray hair, especially when used regularly.”
L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Hair, 13.6 Fl Oz Set
This set offers a balanced approach, combining a sulfate-free purple shampoo and conditioner to neutralize brassy tones while deeply moisturizing. Compared with the standalone L’Oreal EverPure shampoo, the set provides added nourishment, making it ideal for those who prefer a comprehensive routine. The pleasant violet and thyme scent enhances the experience, but the need for regular use (2-3 times weekly) mirrors other toning products, and the purple tint can stain surfaces if spilled. It’s best suited for color-treated hair that needs both toning and hydration, though it’s less ideal for those seeking only a quick toning fix.
Pros:- Neutralizes brassy yellow and orange tones effectively
- Moisturizes and nourishes hair
- Vegan, sulfate-free, free from harsh chemicals
- Pleasant violet and thyme fragrance
Cons:- Requires consistent application (2-3 times weekly)
- Purple tint may stain surfaces if spilled
- Not suitable for non-color-treated hair
Best for: Consumers wanting a complete, nourishing toning routine for blonde or silver hair
Not ideal for: Users with non-color-treated hair or those seeking a quick, one-step fix
- Size:13.6 Fl Oz
- Type:Purple Shampoo and Conditioner Set
- Suitable For:Blonde, Bleached, Highlighted, Silver, Gray Hair
- Formulation:Sulfate-Free, Vegan
- Infused With:Hibiscus, Purple Dye
Our verdict“An excellent choice for those who want a combined toning and nourishing routine that keeps hair vibrant and healthy.”
Redken Blondage Purple Shampoo – For Blonde Hair, 10.1 Fl Oz
This shampoo stands out for its ability to neutralize brassy tones while also strengthening and softening hair, making it ideal for damaged or fragile blondes. Unlike the Clairol Shimmer Lights, which focuses primarily on toning, Redken Blondage adds a layer of damage control with protein and amino acids, supporting healthier hair over time. It requires use 2-3 times a week and may need to be left on for several minutes to achieve the best toning effect, which could be inconvenient for busy routines. It’s best suited for those with damaged blond hair who want to balance tone correction with strengthening benefits.
Pros:- Neutralizes yellow and brassy tones effectively
- Strengthens and softens hair
- Helps maintain vibrant, cool blonde color
- Contains nourishing protein and amino acids
Cons:- Requires use 2-3 times weekly
- Needs to be left on for several minutes for full effect
- Potentially drying if overused
Best for: Blonde clients with damaged or fragile hair seeking toning plus repair
Not ideal for: People with healthy hair who only want a quick toning boost, as it’s more intensive
- Size:10.1 Fl Oz
- Suitable For:Color-treated or bleached blonde hair
- Key Ingredients:Salicylic acid, violet pigments, protein, amino acids, glycerin
Our verdict“Ideal for damaged blondes who need both toning and strength restoration, though less suited for quick fixes or healthy hair routines.”
Clairol Professional Shimmer Lights Purple Shampoo for Blonde, Silver & Gray Hair
This version of Shimmer Lights is well-regarded for maintaining blonde, silver, and gray tones, especially for those who want to prevent brassiness and boost vibrancy. Compared to the larger 23 oz bottle, this smaller package is ideal for occasional use or travel. Its effectiveness at neutralizing brass is well-established, though frequent use can lead to dryness, especially for those with already damaged hair. It’s best for users who need a reliable, budget-friendly option to keep their cool tones bright and fresh, but may not be suitable for dry or chemically damaged hair without additional moisture treatments.
Pros:- Effectively neutralizes brass and yellow tones
- Enhances color vibrancy and coolness
- Suitable for blonde, silver, and gray hair
- Easy to use and affordable
Cons:- May require frequent use to maintain results
- Can be drying if overused
- Lacks added conditioning ingredients
Best for: Silver or gray-haired individuals who want to preserve tone and vibrancy with a reliable product
Not ideal for: Those with dry, damaged, or overly processed hair seeking extra moisture support
Our verdict“A dependable, budget-friendly option for maintaining cool, vibrant tones in silver and gray hair with regular use.”
Matrix So Silver Purple Shampoo – Neutralizes Yellow Tones, Color Depositing, Brightening & Toning for Blonde, Grey, White, and Platinum Hair
This Matrix So Silver Purple Shampoo stands out for its ability to effectively neutralize both yellow and brassy tones, similar to the Shimmer Lights but with a more gentle approach that reduces over-toning risks. Its dual benefit of toning and brightening makes it a solid choice for those who want a multi-functional product. However, it requires wearing gloves during application to avoid staining skin, and leaving it on too long can lead to over-deepening or purple hues—something to watch for if you have very light or cool-toned hair. Compared with other options like L’Oreal EverPure, this shampoo offers more targeted toning, but it demands a bit more attention during use. This pick makes the most sense for users who want a dependable, versatile purple shampoo that can handle both natural and color-treated hair without sacrificing brightness or tone neutrality.
Pros:- Effectively neutralizes yellow and brassy tones in various hair types
- Suitable for both natural and color-treated hair, offering versatility
- Provides both toning and brightening benefits in one product
- Part of the So Silver collection, allowing for additional matching products
Cons:- Requires gloves during application to prevent staining skin
- Needs at least five minutes of leave-in time for optimal results
- Potential for over-toning if left too long or used improperly
Best for: Individuals with blonde, grey, or platinum hair seeking a reliable, multi-use toner that brightens and neutralizes brass without overly tinting.
Not ideal for: Beginners or users who prefer a quick, no-fuss application without gloves or precise timing, as it requires careful handling to avoid over-toning.
- Type:Purple Shampoo
- Suitable for:Color Treated, Blonde, Grey, White, Platinum Hair
- Collection:So Silver
Our verdict“This shampoo is perfect for users who want a customizable, effective toning solution with the flexibility to use on different hair types, provided they handle it carefully.”
How We Picked
To determine the best purple shampoos for brassy hair, I evaluated each product based on key factors like toning effectiveness, hair care benefits, formulation quality, and value. I prioritized shampoos that neutralize yellow and orange tones efficiently while minimizing dryness or damage. The selection process also considered user reviews, ingredient transparency, and versatility across different hair types. Products were ranked by balancing performance with affordability, ensuring that both budget-conscious and premium buyers find suitable options. This approach helps identify formulas that deliver consistent results without compromising hair health.Factors to Consider When Choosing Purple Shampoo For Brassy Hair
Choosing the right purple shampoo involves understanding several critical factors that influence how well it will work for your hair. Not all purple shampoos are created equal, and selecting the wrong one can lead to dullness, dryness, or ineffective toning. It’s important to consider your hair type, desired results, and how often you plan to use the product. The following sections highlight key aspects to keep in mind for making an informed choice.Toning Strength and Pigmentation
The effectiveness of a purple shampoo largely depends on its pigmentation and how strongly it deposits color. Highly pigmented formulas like Joico or Matrix So Silver are ideal for quickly neutralizing severe brassiness but can be drying if overused. Milder formulas, such as L’Oreal EverPure, are better suited for regular maintenance, especially for sensitive or already-damaged hair. Balancing toning power with gentleness is key—consider your level of brassiness and how often you want to apply the product.
Formulation and Hair Health
Look for shampoos that combine toning with nourishing ingredients. Sulfate-free formulas tend to be gentler and preserve color, making them a wise choice for frequent use. Some products, like Olaplex No.4P, include bond-building ingredients that help repair hair while toning. Avoid formulas with harsh sulfates or excessive alcohols if your hair is already fragile or processed. Prioritizing hair health in your selection can prevent dryness and damage over time.
Frequency of Use and Longevity
Consider how often you need to use the shampoo and how long its effects last. Highly pigmented formulas may require less frequent application for noticeable results, but overuse can lead to purple or grayish tinting if not rinsed thoroughly. Milder options may need more frequent washes to maintain tone. Also, larger bottles provide better value but may have diluted formulas, affecting longevity. Matching your routine with the product’s strength ensures consistent, manageable results.
Additional Benefits and Versatility
Some purple shampoos offer extra features like brightening, moisture infusion, or color-depositing effects that work across various shades, from blondes to silvers. These multi-tasking formulas can simplify your routine and provide added value. However, keep in mind that products with more ingredients may be more expensive or require longer to see results. Assess what additional benefits matter most for your hair goals and choose accordingly.
Price and Value
Price varies widely in this category, from budget-friendly options to premium formulas. Larger bottles tend to be more economical but may contain a less concentrated formula, requiring more product per wash. Conversely, premium options often include added hair care benefits and higher pigment strength, which can justify the cost if you seek faster or more effective results. Balance your budget with your desired frequency of use and hair needs to find the best value.
Frequently Asked Questions
How often should I use purple shampoo?
The frequency of use depends on your hair’s level of brassiness and how quickly it develops. For regular maintenance, applying purple shampoo once or twice a week is typically sufficient. If your hair is very brassy or you bleach frequently, you might need to use it more often, but it’s best to avoid daily use to prevent dryness. Always follow with a conditioner or treatment designed for color-treated hair to maintain moisture and softness.
Can purple shampoo damage my hair?
While purple shampoo is generally safe when used appropriately, overuse of highly pigmented formulas can lead to dryness or dullness, especially if they contain harsh sulfates. To prevent damage, opt for sulfate-free options if you wash frequently, and always follow up with a nourishing conditioner. If your hair is already damaged, look for formulas that include conditioning agents or bonding treatments to help protect and repair your strands.
Will purple shampoo work on gray hair?
Yes, purple shampoo can be very effective on gray hair by toning down yellow or brassiness and enhancing a cooler, silvery tone. The key is selecting a formula with enough pigment to counteract warm tones without over-depositing color. Use it as part of your regular routine, and consider pairing it with a conditioner designed for gray or silver hair for best results.
Is it better to buy a set with conditioner or just the shampoo?
Buying a set that includes both shampoo and conditioner can streamline your routine and ensure that your hair receives consistent toning and hydration. Conditioners formulated for color-treated hair help lock in moisture after the clarifying effects of purple shampoo, reducing dryness. However, if you prefer to customize your routine, standalone shampoos with a separate conditioner can give you more control over product choice and hair care benefits.
How do I choose the right purple shampoo for my hair color?
Choosing the right purple shampoo depends on your hair color and level of brassiness. Lighter blondes or silvers may require a more pigmented or violet-toned formula, while darker blondes might benefit from milder options to avoid over-toning. Consider your hair’s porosity, health, and how often you wash. Testing a small amount first can prevent unwanted tinting, and selecting a product with added nourishing ingredients can help maintain hair vitality.
