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Worldwide Google searches for matte lipstick increased 315% over the past year, according to beauty and wellness platform Fresha. Makeup artist Laura Geller says consumers are renewing their interest in a polished, velvety finish, while newer skin-care-led formulas are changing the traditional image of matte lipstick. The search figure points to growing interest, but the source does not give its baseline or confirm that sales have risen.
Worldwide Google searches for matte lipstick rose 315% over the past year, according to beauty and wellness platform Fresha, as makeup artists and brands revisit a finish that has been less prominent during years of oils, glosses, balms and glazed lip looks. The figure suggests renewed consumer interest, while newer skin-care-led formulas are being presented as a softer alternative to the drying matte lipsticks associated with earlier trends.
Fresha reported the 315% increase in searches for matte lipstick, but the available report extract does not identify the exact dates covered, the starting search volume or the method used to calculate the change. Search activity is an indicator of interest, not proof that lipstick sales or everyday use have increased by the same amount.
Makeup artist and beauty brand owner Laura Geller described the renewed attention as an appreciation for a “polished, velvety finish.” She said matte no longer needs to mean a dry or flat look, a distinction that reflects the source’s emphasis on updated formulas and skin-care-led products.
The report points to PDRN and skin-care-inspired formulations as part of the modern take on matte lips. The extract does not name specific products, explain how those ingredients perform in lip products or provide comparisons with older formulas. Its account is therefore a snapshot of a reported trend, rather than a detailed product or sales analysis.
What the Search Surge Signals
The reported rise matters to shoppers and beauty businesses because it suggests that attention may be shifting beyond the high-shine lip looks that have been prominent in recent years. For consumers, the appeal may be a more defined, polished finish without the feel associated with some older matte products. For brands and retailers, increased search interest can inform product launches, merchandising and marketing, although it does not guarantee that demand will translate into purchases.
The change also shows how product expectations can evolve: the matte finish is being presented alongside comfort-focused, skin-care-led formulas, rather than simply as a return to the older version of the trend. Whether this is a lasting change or a short-lived cycle is not established by the search data or the limited report extract.
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From Gloss to Velvety Finish
In the report, oils, glosses, balms and glazed finishes are described as dominant in lip looks over the past few years. Matte lipstick is now being discussed as a counterpoint: a more subdued, velvety finish rather than the reflective look of gloss. The source describes this as a renewed appreciation, not as evidence that glossy products have disappeared or fallen out of favour.
The change in formula is central to the story. Older matte lipsticks were often associated with dryness, while the report says skin-care-led formulas and ingredients such as PDRN are giving the category a modern twist. The extract provides no ingredient-level evidence or independent testing, so those product claims should not be read as proof of a particular performance or benefit.
“I think women are rediscovering just how beautiful and sophisticated a matte lip can be.”
— Laura Geller, makeup artist and beauty brand owner
What the Search Data Cannot Show
The available report does not give the search-count baseline, exact measurement window or calculation details behind the 315% figure. Without those details, readers cannot tell how large the original volume was or compare the figure with other lip-product searches. It also does not establish whether searches led to purchases, how sales are changing, or which regions and age groups account for the interest.
The source extract names no products and offers no independent assessment of claims about newer formulas. It is also unclear whether matte looks are gaining lasting traction or cycling back as part of changing beauty preferences. The stated increase is a search trend, not confirmation that the glow-focused look is over.
Whether Interest Reaches Sales
The next useful indicators would be retail sales data, product launches and further search reporting with a defined time period and baseline. Those details could show whether the reported rise reflects a broader shift in buying, or primarily increased online curiosity. Until then, the available evidence supports a renewed interest in matte lipstick, not a confirmed replacement of glossy lip trends.
Key Questions
Are matte lips replacing gloss?
The source reports renewed interest in matte lipstick, but it does not show that gloss has been replaced or that glossy products are declining in sales.
How much did searches for matte lipstick increase?
Fresha says worldwide Google searches for matte lipstick increased 315% over the past year. The report extract does not provide the starting volume or exact dates for that period.
Why are matte lip formulas being described as different now?
The report points to skin-care-led formulas and ingredients such as PDRN as part of a modern take on matte lipstick. It does not provide product tests or detailed evidence about their performance.
Does the search increase mean matte lipstick sales are up?
No sales figures are included in the available source. Search activity can indicate interest, but it does not confirm a rise in purchases.
Source: cosmeticsbusiness.com
